So, I’m thinking the original tagline is still the best. Everything else falls short and in talking to a few long-time supporters of the film – they love “context is everything”. That’s the problem with overexposure – you start to get tired of everything, even if it’s really good.
Of course, I may spin it a bit in some contexts 🙂 e.g. context = everything or everything is context or everything = context
or if i’m feeling really wild – Everything = that Matters Context2